We want to create the best possible web experience for you when you visit The Mature Life. To do this we use a variety of technologies to understand how you use our site and find ways to improve and customise your online experience. Like many websites, one of the ways we do this is through the use of small files called ‘cookies’ to store information on your computer. By visiting our site you agree to our use of cookies and other similar technologies.
What are Cookies?
Cookies are small files that are placed on your computer, tablet or smartphone by websites that you visit. They allow a website to recognise you and remember your preferences when you return to the site. They also track how many times you’ve visited, how long you’ve spent there, and what you’ve done on the website. This allows an organisation to customise their service for you to improve your experience. For example, by making it easier to log in or by displaying articles, resources or other kinds of content that are the most relevant for you, based on information you’ve entered and your previous behaviour on the website.
How long do Cookies last
There are two different types of cookie that are used on our site. The length of time the data is stored depends on the type of cookie but is generally between a few minutes and up to two years. ‘Session’ cookies typically expire when you leave the website or when you close your web browser. They let us see how you used our site which enables us to work out how to improve it for visitors in the future. They can also be used to give you a better experience. For example enabling you to move between different stages of a form without having to re-enter information already provided. ‘Persistent’ cookies usually last much longer and have a fixed expiry depending on the specific cookie. The length of time each cookie lasts is detailed below, unless you choose to delete them earlier. These type of cookies are helpful as they allow us to recognise your device on future visits. This means that we can tailor the website to be more relevant for you the next time you visit and improve your overall experience of the services or functions offered.
The types of Cookie we use
We use cookies to help improve your experience of our site. They let us remember your preferences and help us understand how to make improvements to the site for you, and other visitors, in the future. There are many different types of cookies that are used for a variety of different purposes. Here are the main types of cookie that are generated when you visit our site:
Required or necessary cookies
Analytical cookies
The information collected by these cookies gives us valuable feedback on how you, and others, use our site, enabling us to make improvements and fix problems. This includes information about the pages you visit and how often you visit them, as well as the number of visitors to each page, how long visitors spend on the site and which buttons and links are being clicked.
Preference cookies
These cookies recognise you when you return to our website in order to remember customised information you provided on a previous visit. For example this could include remembering pages you have viewed, items on our website you have interacted with, your geographic location in order to present you with localised content or resources the next time you visit, or it could include remembering a specific font size or layout you had previously used without having to ask you again.
Marketing cookies
These cookies record your visit to our website, how long you have spent on the site, the pages you have visited and the links you have followed. We will use this information to make our service more relevant to you as well as using it to make personalised marketing offers to you. This can include using information about the content you have viewed or interacted with on our website to provide targeted advertising campaigns to you on either our own, or other websites or marketing channels. We may use this information, alongside selected third parties, to analyse and track the performance of advertising campaigns as well as to provide targeted advertising and content relevant to your interests.
Cookies and e-mails
We use cookies and similar tracking technologies to see whether the emails we send to you have been opened and whether you have clicked on any links within those emails. We do this to understand how effective our communications are so we can improve them in the future.
